Archive Category: blog

Aluminum Thermal Properties

Aluminum Thermal Properties

By Jason Erickson, Operations Manager Product research is an important part of the shopping process. One question we get over and over again, Is the Weatherwell Elite aluminum product hot to the touch? Aluminum is beginning to be used more now by homebuilders in outdoor spaces as the need for sustainable materials continues to increase. […]

Bringing the Outside In

Bringing the Outside In

By Kristina Hernandez, Creative Design Manager The Trend: Foliage and more foliage. Houseplants are quickly becoming a standard in our homes when outdoor living is a challenging option. From hanging plants, to bookshelf compliments and fillers for bare corners you can create a warm welcoming environment in an instant. Create an indoor/outdoor environment whether your […]

5 Simple Steps to Set Your Sales Process Apart

5 Simple Steps to Set Your Sales Process Apart

By Gary Hudson, General Manager USA As business owners and sales professionals, we juggle a lot. From running our business, keeping abreast with new products and trends to meeting sales quotas, we are always busy. As a result we can fall into the bad habit of “easy selling.” What is easy selling? Anything we do […]

Geometric Design Trends

Geometric Design Trends

By Kristina Hernandez, Creative Design Manager USA Geometric shapes continue to show up in 2018 trends, however they are evolving from the 2017 accent pieces to statement pieces and beyond. Adding or mixing and matching geometric trends can breathe a breath of fresh air, and create a new atmosphere. Windows and Shutters Starting a space […]

FACEBOOK MARKETING TIPS: Facebook Ad Types and Their Purpose

FACEBOOK MARKETING TIPS: Facebook Ad Types and Their Purpose

By Mindy Lamb, Marketing Manager USA In today’s digital world, optimizing marketing strategies and tactics will continue to be a constant necessity to reach your customer. With this in mind, we wanted to share a few Facebook Ad insights that we have gained, relative to our industry. This month we begin a 3 part series [...]

Mortise and Tenon Joints

Mortise and Tenon Joints

By Paul Lisle, Sales Manager USA What is a mortise and tenon joint? Mortise and tenon is a type of joint that connects two pieces of wood or other materials. It is one of the strongest joints available and has been used in construction for thousands of years. Mortise and tenon is comprised of two […]

How Our Digital World Will Impact the Window Furnishing Industry

How Our Digital World Will Impact the Window Furnishing Industry

By Cliff Stanley, CEO Without question, we now live in a digital world. Lead by the digitally savvy, the internet age has created a sense of availability and immediacy never seen before. It has empowered consumers and changed the philosophy from "the consumer goes to the store, to the store comes to the consumer." While [...]

Colorful Kitchen Trend

Colorful Kitchen Trend

By Mindy Lamb, Marketing Manager USA Gone are the days of stark white kitchens! With 2018 trends comes the introduction of pops of bold color and a shift in materials used in kitchens. From bold shutter colors to fun colorful furniture and appliances, kitchens designs are transforming into chic and sophisticated spaces meant to complement […]

Get your Fair Share of the Outdoor Market

Get your Fair Share of the Outdoor Market

By Dena Fitzgerald, CMO Today outdoor living is more than just a few patio chairs scattered on the lawn. In recent years homeowners have begun to take the pursuit of outdoor living seriously, building extravagant outdoor kitchens, outdoor living rooms with interior decor, home entertainment centers, and fireplaces that mean business. Who knows why there […]

TWO Engineered Stiles

TWO Engineered Stiles

By Paul Lisle, Sales Manager The Stile is the vertical part of the shutter frame. Stiles are routed to accommodate the louvres, and routed at the top to accommodate the mortise and tenon jointery. The stile is the backbone of the shutter. It provides stability to the shutter panel. While unseen, the technology inside of […]