Over the last few decades, businesses have realized how important it is to give back and participate in the community. There is a multitude of ways to connect with your local community. It may seem like a tough task to add to the plate, but it’s easier to connect with organizations in your neighborhood.
A few examples of organizations your business can connect with are little league teams, book clubs, high school sports teams, and non-profits.
Before you decide on what you want to do as far as connecting with any particular organization, make sure it connects with you and your business. Ask yourself a few questions:
- Does this make sense?
- How do our two organizations relate to each other?
- Do we hold the same values?
- And most importantly, how can I be of service?
Answering these questions will help you choose initiatives that will help the community and create a long-standing relationship with the organization. Over time, it could be a great idea to set up a scholarship program. Opportunities range from paying for a student’s books to sponsoring a full scholarship to a local university.
Time and labor aren’t the only thing of value you can offer, though these would create the best memories and stories, you can contribute monetarily as well. In addition to these ideas, you can sponsor local events by leveraging your assets in support of events like fairs, farmer’s markets, block parties, or a drive-in movie.
Yes, small businesses owners have a lot on their plate, but local businesses that show an active interest in their communities receive many benefits which can include:
- Strengthening your business’s reputation
- Creating positive goodwill
- Gaining the respect of your employees
- Networking and creating connections with other local businesses
- Setting your business apart from your competitors
- Attracting and retaining customers and employees
Sources:
https://www.inc.com/bob-house/how-to-add-value-to-your-business-through-community-involvement.html
https://asbtdc.org/why-community-involvement-is-good-for-your-business-and-your-town/
https://www.jeffbullas.com/business-tips/
